Local Services Ads guides
What changed in 2026, what it costs you, and what to do about it. Checked against Google’s notices and help pages.
Google now charges for missed Local Services calls over 20 seconds. Here’s how it works
Since Oct 1, 2026, Google bills unanswered business-hours Local Services calls after 20 seconds. How the phone-menu timer works and how to spot bot floods.
Updated · 7 min read
How to dispute a Google Local Services lead in 2026, before and after the move to Google Ads
Manual LSA disputes are gone. How automated credits and “Rate this lead” work now, and what changes when Local Services Ads move into Google Ads.
Updated · 8 min read
The 15-day duplicate rule: how to catch callers Google charged you for twice
Google charges a Local Services customer once per 15 days. Where double charges slip through (tracking numbers, extensions) and how to get them credited.
Updated · 6 min read
See what Google owes you for the last 30 days
Free, read-only, and it works from your phone. Takes about a minute to connect.