Google Local Services Ads for electricians
Electrical leads rose 51% in a year. Stop paying for the junk ones
Electrical lead prices climbed fast in 2026. Solar installers pitching partnerships, neighbors asking whether the power is out, and apprentices looking for work all land as leads.
- Average electrical lead, 2026
- $43
- $43.15 per lead, 99 Calls (April to June 2026). Sample: LSA campaigns the agency manages; categories with at least 30 leads in both periods.
- At a 18% invalid rate
- $774
- wasted per 100 leads
- Starter pays for itself at
- 3 leads
- credited a month
What invalid electrical calls look like
Illustrative examples of the call types CallWarden flags for electricians. They’re written for this page, not taken from customer recordings.
Solar partner pitch
Credit-eligible: sales pitch or job seeker“We install solar and need licensed electricians for tie-ins. Got a minute?”
Duration 1:30
A vendor pitch, not a customer.
Outage call
Credit-eligible: wrong number“Is the power out on Maple Street? When’s it coming back?”
Duration 0:28
Looking for the utility, not an electrician.
Apprentice job seeker
Credit-eligible: sales pitch or job seeker“Are you taking on apprentices this spring?”
Duration 0:52
Job seekers aren’t customers.
Silent call
Credit-eligible: spam or robocallOpen line, then a click.
Duration 0:04
Short silent calls are a common bot signature.
What to watch for in electrical after the 2026 changes
Storm outages bring wrong numbers
During outages, people call any “electric” listing. Rate those as wrong numbers; CallWarden flags them from the transcript.
Generator and EV-charger categories
Only enable services you actually do. Job-type mismatches are no longer credited.
Busy office lines
Missed business-hours calls over 20 seconds are now billable. A shared voicemail no longer protects you.
Background: Google LSA Missed-Call Charges: The 20-Second Rule · How to Dispute Google Local Services Leads in 2026 · Google LSA 15-Day Duplicate Rule: Recover Double Charges
How much are invalid electrical leads costing you?
Estimated for electrical at $5,000 a month
- Invalid or uncredited leads
- 21a month
- of about 116 leads a month
- Lost to Google per year
- $10,800
- $900 a month
- Net savings per year with Shield
- $2,412
- $5,400 credited back, minus $2,988 for Shield
- Pays for itself after
- 6credited leads a month
- Shield is $249 a month; a electrical lead is about $43.
Estimate only. Lead price: $43.15 for electrical from 99 Calls (April to June 2026). Plan cost assumes monthly billing; yearly billing is two months cheaper.
Electrical Local Services Ads: common questions
How much does a Google Local Services lead cost for electrical in 2026?
99 Calls reports $43.15 per lead for electrical (April to June 2026). Google sets prices by auction, so your market can differ. CallWarden's free audit shows your actual average.
Does Google charge electricians for missed calls?
Since October 1, 2026, a missed call during your business hours is charged as a valid lead if the caller stays on the line for more than 20 seconds. If your phone system makes callers press a key, the 20 seconds start after the key press.
Can I still dispute a bad Local Services lead?
Google replaced manual disputes with automated credits. It credits some invalid leads on its own, and you can rate any lead ("Rate this lead") to report spam, sales calls, wrong numbers and duplicates, which can earn a credit. Google no longer credits leads for jobs you don't do or areas you don't serve.
How much did electrical lead prices rise in 2026?
99 Calls reported electrical Local Services leads rising from $28.58 (April to June 2025) to $43.15 (April to June 2026), about 51%. SearchLight measured $39 in February 2026. Prices vary by market.
How does CallWarden help electricians?
CallWarden reads your last 30 days of Local Services leads, flags repeat callers, robocalls, sales pitches and wrong numbers, and rates them with Google for you, showing you the quote and timestamp behind each one. At about $43 a lead, CallWarden pays for itself after a few credited leads a month.
See what Google owes you for the last 30 days
Free, read-only, and it works from your phone. Takes about a minute to connect.