Google Local Services Ads by trade

What a lead costs in 2026, what invalid calls look like, and what Google will and won’t credit, trade by trade.

• HVAC$51
  Heat waves and cold snaps bring real no-cool and no-heat calls, and with them warranty robocalls, equipment sales reps and the same homeowner calling three times about one breakdown. Each one can be charged as a lead.Lead price: SearchLight Digital, February 2026
• Plumbing$66
  A burst pipe makes a homeowner call again and again, and every water-company mix-up and silent overnight call lands in the same inbox. At about $66 a lead, a handful a week adds up fast.Lead price: 99 Calls, April to June 2026
• Roofing$107
  After hail, roofing ads run hot, and so do spoofed call bursts, lead sellers and insurance-claim homeowners calling back about the same estimate. At over $100 a lead, two or three junk calls can wipe out a day’s budget.Lead price: 99 Calls, April to June 2026
• Water damage restoration$215
  Restoration has the highest lead prices in home services. Emergencies mean frantic repeat calls, and the money attracts lead brokers and call-center pitches. One recovered lead can cover a month of CallWarden.Lead price: 99 Calls, April to June 2026
• Electrical$43
  Electrical lead prices climbed fast in 2026. Solar installers pitching partnerships, neighbors asking whether the power is out, and apprentices looking for work all land as leads.Lead price: 99 Calls, April to June 2026
• Garage door repair$49
  Garage door repair is one of the most crowded categories in Local Services, and crowded categories attract marketing pitches and call floods. A broken spring also means the same customer calling until someone answers.Lead price: SearchLight Digital, January to April 2026
• Personal injury law$378
  Personal injury leads are among the most expensive on Google. Medical-lien and case-funding vendors, callers looking for a different practice area, and clients checking on their case all reach the same intake line.Lead price: First Page Sage, Campaigns active January 2022 to September 2026
• Pest control$69
  Termite swarms and summer ants bring real calls, along with route buyers, technician job seekers and people looking for county animal control. Seasonal budgets make every wasted lead count.Lead price: CO Consulting, As of September 2026